I just wrote a post inspired by an earlier article by Steve McIntyre-Smith, but that wasn't the only commentary on his writings I decided to prepare. I was also intrigued by his note regarding the fact that only 953 people, out of 2357 nationally, successfully passed the UFE in Ontario last year . He goes on to speculate about the demographic time bomb facing the profession. In the near future, the baby-boomer CAs are going retire. Steve, as are many, is worried that not enough students are joining the profession to fill their spots. He argues that current CAs should do more to "sell" the CA designation. When asked "what do you do?", they need something captivating to share with the listener, instead of just saying, "I'm a CA". Instead, saying something like "I make millionaires" through the work you do is more likely to grab people's attention. When speaking to junior staff, I myself have always liked to half-jokingly point out that...