My title, though technically accurate, is completely unfair though - Dr. Mankiw is way more experienced than I am - he's a PhD damnit - and he's written books and many other wonderful things . But it's also very fun. It all stems from a webcast for CAs, to teach them how to use social media effectively. They showed Chartered Accountants how to make it easier to set up their "online brand" and to appear like more of an authority by making it easier for people to find you online. And with that I got an excuse for a short excursion into navel gazing and teasing of a distinguished academic, the former being something I generally avoid unless I can put some good spin on it, and the latter always serving as an excellent way to get yourself blacklisted from Harvard. So onwards, to the patting of ourselves on the back. How do you make yourself easier to find online and look like the authority figure you basically are? Write about something you consider important and add some...
Dennis , the online business guru - go read his collected wisdom - wrote a little article listing ways companies can save money. It's a quick and clever little list. But one point made me shudder: cutting back on cleaning expenses. "Consider the frequency of janitorial services. Does the office really need cleaning every night? Might staff at least partially fulfill that service?" Some random statistic I stumbled across ages ago said that offices are some of the worst places in terms of germs. Accounting firms lead the pack according to the study. Perhaps it was just advanced internal fear mongering to generate sales of hand sanitizer. Perhaps not. Regardless, I continue to wash my hands, but I also appreciate the hard work of the cleaning staff. I also know for a fact that people would revolt if they were confronted with overflowing mounds of rubbish in the office. It'd be nice to thing everyone can pitch in and help, but unless you work in a very small office that's...