Record voter turnout by Ontario Chartered Accountants: by-law on the new CPA rules passes
The results came in wicked-fast: earlier this afternoon the viral video-supported campaign by the Institute of Chartered Accountants of Ontario bore fruit. They scored the highest ever turnout, a record of 27.6% of the membership, with 85.4% voting in favour. Here's the press release explaining what the ICAO intends to do with its win.
I won't bore you with the details, there's more than enough bureacratic bylaw details and associated nerd rage to go around if you're into that sort of thing, especially the counter-argument. The video itself was a pretty good summary of the proposal, though.
The ICAO tried a few things to deliver its message. Aside from a series of webcasts and free breakfasts and lunches, the video was no doubt the biggest hit - there's now been over 11,000 views, up from 3496 when I started tracking its virality. Despite it making ICAO Chair Rod Barr feel deservedly silly - he chose not to play it at the breakfast I attended, despite it being in his agenda - it looks like the controversial video succeeded in delivering this dark scary topic out to the masses in its bizarrely happy, bouncy way.
Darkness descends on Toronto