Canadian CA Dominating Greg Mankiw
My title, though technically accurate, is completely unfair though - Dr. Mankiw is way more experienced than I am - he's a PhD damnit - and he's written books and many other wonderful things.
But it's also very fun.
It all stems from a webcast for CAs, to teach them how to use social media effectively. They showed Chartered Accountants how to make it easier to set up their "online brand" and to appear like more of an authority by making it easier for people to find you online.
And with that I got an excuse for a short excursion into navel gazing and teasing of a distinguished academic, the former being something I generally avoid unless I can put some good spin on it, and the latter always serving as an excellent way to get yourself blacklisted from Harvard.
So onwards, to the patting of ourselves on the back.
How do you make yourself easier to find online and look like the authority figure you basically are?
Write about something you consider important and add some useful observations, sharing your witty insights with the world.
Then watch Google searches steer people straight over to you.
Getting away from the self-congratulatory aspect of this little screenshot, is it not absolutely bizarre to find what you're saying on a rather serious topic get rated so very highly?
I suppose the obvious response is "well sure, it's because no one else
is writing about it" and "they just happened to hit on the right set of
magic keywords."
I guess.
But perhaps not - the CA webcast was all about this topic, and other well respected people have also shared the advice that writing about what you know and keeping at it with a laser-like focus will ultimately pay off in the long run.
I would've ignored the Bell security referral had it not happened a day after I found that my writing about "perfect price discrimination" is ranking stupidly highly too - depending on which region you're in, you'll find me just below or a few slots above renowned Harvard economics professor Greg Mankiw's observations on the same topic.
Damn.
It's a good thing I get paid for writing stuff at my day job too, though. It's a pity that it's mostly confidential and secret stuff you'll most likely never find on Google, but I do try and keep those readers awake too by including some flair whenever possible.
I wonder how many auditors with aspirations to become writers do the same thing?
Do you? Let me know - leave a comment by clicking here .