"Gold Rush Goes Hollywood" in September
Finally some details
AOL announced today that Gold Rush is making its return this fall,
exclusively on AOL (http://www.aol.com).
As with the original, “Gold Rush Goes Hollywood”
is co-produced by legendary TV pioneer Mark Burnett. The groundbreaking
interactive game lets players turn their pop culture smarts into real
gold. The original Gold Rush attracted nearly 11 million users and five
blue chip sponsors.
“Gold Rush Goes Hollywood”
is scheduled to launch in September with some exciting new twists and
innovations. This year’s theme is “Gold
Rush Goes Hollywood” and the interactive game
and themes will reflect current celebrity trivia and groundbreaking
entertainment news. It will build on the success of the first year’s
interactive game and video experiences, by combining them into a daily
interactive game show, where everyone can watch and play to win exciting
prizes over the course of the seven week period. The video and game-play
experiences will be seamlessly connected in an engaging and entertaining
new format which takes full advantage of the medium. And, for the Grand
Finale, five finalists will literally hunt for gold in Hollywood, where
one lucky winner will walk away with the million dollar prize.
I like the finale actually having people hunt. This should be interesting. Is it September yet?
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